Under 120 words
One true fact about them, one line about you, one question. Anything longer reads as a template.
Paste your first email. See what a stranger — and a spam filter — notices: length, links, pressure words, the question, the way out. English or French.
Filters today weigh your domain's reputation and how people react more than words. But the same habits that trip content filters are the ones that stop people replying.
One true fact about them, one line about you, one question. Anything longer reads as a template.
Pressure words, prices in the subject, link shorteners and several links are what promotions and scams look like — in English and in French.
A reply is the goal, so end on something answerable in one line. A statement gives them nothing to say.
French B2B prospecting must let people refuse further emails. One plain line (“Reply ‘stop’”) does it and costs you nothing.
Read more: Cold email deliverability · Cold email et RGPD (FR)
Mailbase finds the company in the register, reads its site, and writes each email under 120 words — screened before you approve it.