ComparisonsUpdated · 8 min read

Mailbase vs Loops

A fair comparison for SaaS teams choosing between Loops and Mailbase.

MT
Mailbase Team
Mailbase vs Loops
Archived guide. Mailbase is now a prospecting agent built on the French company register, and sends through Amazon SES. This guide was written for an earlier version of the product and may describe options (useSend, self-hosted sending, the AI task drawer) that are no longer available. It is kept for reference. See what Mailbase does today.
On this page · 10 sections

Short answer

Compare Mailbase and Loops honestly. Loops may fit teams that want a dedicated lifecycle email automation product; Mailbase fits teams that want campaigns, replies, transactional API, durable jobs, and AI operations together.

Quick verdict

Choose Loops if you want the product category it already owns and you are comfortable with its hosted workflow, pricing model, and operational assumptions.

Choose Mailbase if the job is finding customers in the French company register and writing to each one: it finds the companies, verifies the email, writes one email per person and sends a few a day, after you approve.

QuestionLoopsMailbase
Best forUsers who want its established product workflowSelling to French companies, starting from the register
How it sendsCheck official docs/pricing pageAmazon SES, from a Mailbase address or your own verified domain
PricingCheck official pricing page; pricing changes oftenMailbase is priced by verified prospect, the unit the product sells: 200 a month free, 1000 on Starter (€9/month billed yearly, €12 month to month), 10,000 on Growth (€29/month billed yearly, €39 month to month) and 45,000 on Scale (€79/month billed yearly, €107 month to month). Finding and enriching companies is never metered; only the verified email counts. Sending, the reply inbox and the AI assistant are included.

What Loops Does Well

Loops may be stronger if you want a mature product with its existing ecosystem, documentation, support path, or hosted delivery model. This page should not be read as an attack page; it is a fit guide.

For current feature and pricing details, use the official links below. Email tool pricing and limits change often enough that static comparison copy should avoid pretending to be a live quote.

Where Mailbase fits

Mailbase is priced by verified prospect, the unit the product sells: 200 a month free, 1000 on Starter (€9/month billed yearly, €12 month to month), 10,000 on Growth (€29/month billed yearly, €39 month to month) and 45,000 on Scale (€79/month billed yearly, €107 month to month). Finding and enriching companies is never metered; only the verified email counts. Sending, the reply inbox and the AI assistant are included.

Mailbase is not a general email platform. It does one job: prospecting French companies from the public register, with a per-domain warm-up and a reply inbox for what comes back.

Choose X If / Choose Mailbase If

  • Choose Loops if you want a known hosted product and prefer its existing workflow.
  • Choose Loops if your use is not prospecting French companies.
  • Choose Mailbase if your customers are French businesses and you want the list built from the register rather than bought.

Common mistakes

  • Choosing a tool before deciding which market and which channel you actually sell in.
  • Trusting static comparison copy that pretends to be live pricing: check the vendor's own page.
  • Judging a prospecting tool by the size of its database instead of its hit rate on your target.
  • Ignoring the migration and lock-in cost of switching later.

Sources and further reading

Official docs for current setup details, pricing, and API behavior — verify specifics there, since they change.

Related guides

More on mailbase vs loops and the surrounding comparisons workflow:

Questions

About this page.

What should I check before choosing mailbase vs loops?
Start from the job: what you send, to whom, and who owns deliverability. Then compare how each option handles sender-domain authentication, bounces and complaints, reply handling and pricing. Pricing and limits change often, so read the vendor's own pricing page rather than any static comparison.
Where does Mailbase fit?
Mailbase is a prospecting agent built on the French company register (SIRENE). It finds companies that match your customer, reads their legal notice for the email and the owner, verifies the address, writes one email per person and sends a few a day through Amazon SES. You approve every email, and replies land in a shared inbox sorted by intent.
Is there a free Mailbase plan?
Yes. The free plan includes 200 verified prospects a month with no card. Paid plans start at €9/month billed yearly (€12 month to month) for 1000 verified prospects; see the pricing page for every tier.
Do I still need to configure DNS records?
Yes, once you send from your own domain. SPF, DKIM, DMARC, bounce handling and unsubscribe behavior matter whatever tool sits on top, and Mailbase shows the exact records to publish.
Start today

The fastest comparison is your own campaign.

Send one real campaign through Mailbase and read the replies where they land, before you decide anything. Free to start, no card.