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Mailbase Blog

Practical guides on prospecting from the French company register, cold email that earns a reply, finding and verifying addresses, and deliverability. Filter by topic or search.

66 posts

Finding emails

How to Find Someone's Email Address (10 Ways)

From email finder tools to pattern-matching and verification, here's how to find almost anyone's work email address — and confirm it's real before you send.

MTMailbase Team8 min read
Finding emails

How to Verify Email Addresses Before You Send

Verifying your list is the cheapest insurance for deliverability. Here's how email verification works and how to build it into your sending.

MTMailbase Team7 min read
Cold email

How to Write a Cold Email That Gets Replies

The anatomy of a cold email people actually answer — relevance, brevity, one clear ask — plus the patterns that get you marked as spam.

MTMailbase Team8 min read
Email tools

Hunter vs Apollo: Which Email Tool Should You Use?

Hunter and Apollo solve overlapping problems differently. Here's how they compare on data, features, and price — and which fits your workflow.

MTMailbase Team7 min read
Email outreach

LinkedIn vs Email Outreach: Which Works Better?

LinkedIn or cold email? Each has real strengths. Here's how they compare — and why the best outbound usually uses both together.

MTMailbase Team6 min read
Lead generation

Outbound vs Inbound Lead Generation

Outbound buys speed; inbound compounds. Here's how the two lead-gen motions compare and how to balance them by stage.

MTMailbase Team6 min read
Email design

Plain Text vs HTML Email: Which Should You Send?

It's not really either/or. Here's how plain text and HTML email actually differ on deliverability and engagement — and why you should send both.

MTMailbase Team6 min read
Lead generation

Sales Prospecting: A Practical Guide for Teams

Prospecting is the top of the sales funnel done deliberately. Here's the repeatable process from ICP to qualified conversation.

MTMailbase Team7 min read
Deliverability

SPF, DKIM, and DMARC Explained Simply

SPF, DKIM, and DMARC explained in plain English: what each record does, how they work together to authenticate your email, how to set them up, and the common mistakes that break them.

MTMailbase Team7 min read
Email outreach

The Cold Email Follow-Up Sequence That Works

Most replies come from the follow-up, not the first email. Here's a cadence and a per-touch script that gets responses without annoying people.

MTMailbase Team7 min read
Deliverability

What Is a Good Email Open Rate? (2026 Benchmarks)

Open-rate benchmarks are a moving target — and privacy proxies have made them noisier than ever. Here's how to read them and what to watch instead.

MTMailbase Team6 min read
Deliverability

What Is an Email Suppression List?

What an email suppression list is, what belongs on it (unsubscribes, bounces, complaints, manual), why it protects sender reputation and keeps you compliant, and how to manage it.

MTMailbase Team7 min read
Lead generation

What Is an Ideal Customer Profile (ICP)?

Your ICP is the filter for everything in outbound. Here's what it is, how to build one from real data, and how to use it.

MTMailbase Team6 min read
Email tools

What Is Apollo.io? A Plain-English Guide

Apollo.io explained without the sales pitch: the database, the finder, the sequencer, and the parts you still need to handle yourself.

MTMailbase Team7 min read
Finding emails

What Is Email Enrichment? A Practical Guide

Email enrichment turns a bare address into a useful profile — company, role, and more. Here's how it works and how to use it responsibly.

MTMailbase Team6 min read
Product

Mailbase Deliverability Controls

A product guide to the deliverability controls Mailbase exposes across sending, analytics, compliance, and Settings.

MTMailbase Team6 min read
Product

Reply Inbox Email Workflow in Mailbase

A product guide to the Mailbase reply inbox for teams that want campaign replies, support context, and follow-up work in one place.

MTMailbase Team6 min read